Friday, February 15, 2013


As you know, AMHE started out as a truly personal blog…a means to stay in touch with friends and family who are miles away, so I still somewhat consider myself new to the blogging ‘community’ in regards to soliciting sponsorship and/or generating revenue. There have been the onesy twosy companies that have contacted me over the past year, and because I didn’t feel as though I had anything to offer in exchange, they took a backseat.

My blog following has increased exponentially the past few months – a gorgeous bunch -- and companies are seeking me out to advertise and/or write reviews of their product samples. I’m feeling a little shy and embarrassed and excited all at once. Not to mention, honored.

I recently set out to construct my media kit, after loads and loads of internet research, and consulting other (more experienced bloggers) that actually receive sponsorship. And because there are so many beautiful souls out there willing to help me, I reciprocate the favor by paying it forward.

Hope this helps!
A media kit is a means to promote your blog or business. It portrays a sense of professionalism to the client. Some may only see you as ‘just a mom blogger’ when you’re SO MUCH MORE than that – you’re sophisticated, an influencer, educated, experienced, and you mean business.

So, what should I include in my media kit?

In the corporate world, we call it an “elevator pitch.” There’s your 15-second pitch and your 30-second pitch. Depending on the audience and the time they have to review your media kit, it’s probably safe to err with the 15-second pitch. It should include a short, concise explanation of who you are and what you’re about.

Include your traffic statistics: blog subscribers, Facebook likes, Twitter followers, Pinterest followers, Google+ followers, Instagram followers, and the like. Mention your monthly page views, unique feed subscribers, new visitors and pages per visit. Be proud, but don’t exaggerate the numbers. Be who you are; the numbers will come in time.

You might also include, in this category, your demographics. Identify large circles of people you might be associated with in real life. What is your role at your child’s school or sport, church, junior league? Have you won any awards relative to what you’re advertising? If so, list it.

If you’ve already began working with noteworthy companies, reference them.

You can choose to forego your pricing on your initial kit, but I find more than not, that it’s helpful to be upfront in all regards. Identify the size of the ad (125x125, 250x250, etc) and how much each size will cost per week or per month. Another helpful tactic is offering a discount to clients who book ad space for upwards of 6 months to 1 year.

Contact Info
If you leave off any pertinent contact information, don’t be surprised if no one contacts you. Be thorough! And make it easy to reach you.

Final note: create your media kit in Word or PowerPoint, and then convert it to a .pdf. Google should be able to help you locate a free PDF convertor if you do not have Adobe Acrobat.

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