"Hatched is an online lifestyle boutique that offers fashionable, modern clothing for babies and kids. Some History: The story began when a love of fashion met a love of motherhood. From her years at Anthropologie, Jen was inspired by quality merchandise and artful design. Life changed when she and husband Dave welcomed their baby girl into the world. Like most parents, they quickly became overwhelmed by the endless search for trusted products with a creative style. They were eager to find a retailer that met their lifestyle standards but was convenient enough to shop online. The plan was hatched."