Friday, February 15, 2013

MEDIA KIT

As you know, AMHE started out as a truly personal blog…a means to stay in touch with friends and family who are miles away, so I still somewhat consider myself new to the blogging ‘community’ in regards to soliciting sponsorship and/or generating revenue. There have been the onesy twosy companies that have contacted me over the past year, and because I didn’t feel as though I had anything to offer in exchange, they took a backseat.

My blog following has increased exponentially the past few months – a gorgeous bunch -- and companies are seeking me out to advertise and/or write reviews of their product samples. I’m feeling a little shy and embarrassed and excited all at once. Not to mention, honored.

I recently set out to construct my media kit, after loads and loads of internet research, and consulting other (more experienced bloggers) that actually receive sponsorship. And because there are so many beautiful souls out there willing to help me, I reciprocate the favor by paying it forward.

Hope this helps!
 
A media kit is a means to promote your blog or business. It portrays a sense of professionalism to the client. Some may only see you as ‘just a mom blogger’ when you’re SO MUCH MORE than that – you’re sophisticated, an influencer, educated, experienced, and you mean business.

So, what should I include in my media kit?

Intro
In the corporate world, we call it an “elevator pitch.” There’s your 15-second pitch and your 30-second pitch. Depending on the audience and the time they have to review your media kit, it’s probably safe to err with the 15-second pitch. It should include a short, concise explanation of who you are and what you’re about.

Stats
Include your traffic statistics: blog subscribers, Facebook likes, Twitter followers, Pinterest followers, Google+ followers, Instagram followers, and the like. Mention your monthly page views, unique feed subscribers, new visitors and pages per visit. Be proud, but don’t exaggerate the numbers. Be who you are; the numbers will come in time.

You might also include, in this category, your demographics. Identify large circles of people you might be associated with in real life. What is your role at your child’s school or sport, church, junior league? Have you won any awards relative to what you’re advertising? If so, list it.

If you’ve already began working with noteworthy companies, reference them.

Advertising
You can choose to forego your pricing on your initial kit, but I find more than not, that it’s helpful to be upfront in all regards. Identify the size of the ad (125x125, 250x250, etc) and how much each size will cost per week or per month. Another helpful tactic is offering a discount to clients who book ad space for upwards of 6 months to 1 year.

Contact Info
If you leave off any pertinent contact information, don’t be surprised if no one contacts you. Be thorough! And make it easy to reach you.

Final note: create your media kit in Word or PowerPoint, and then convert it to a .pdf. Google should be able to help you locate a free PDF convertor if you do not have Adobe Acrobat.

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XOXO,
M

25 comments:

  1. I really like how you showed and explained media kits...I've seen some blog posts on them that just confused and befuddled me even more! I'm planning on having mine made when I do a big blog overhaul this spring...eeek. Thanks for the inspiration & for tweeting me! :)

    -Brittany of @suburbchicblog
    http://suburbchicblog.blogspot.com

    ReplyDelete
    Replies
    1. You're a jewel, Brittany -- thank you for the encouraging words. There are hundreds of great examples out there; most way more elaborate than mine. It's all relative on that of your focus audience.

      Thanks again!

      Delete
  2. Thanks so much for sharing this! That is so nice of you xo

    ReplyDelete
  3. Great info!!! Stopping by from THE HOP, now following you :)

    ReplyDelete
    Replies
    1. Thank you! I so appreciate the follow. Will certainly reciprocate!

      Delete
  4. Stopping by from Live Laugh Rowe!! Thanks for sharing this! I am going to be making mine soon, and this looks great!

    ReplyDelete
    Replies
    1. Welcome! Thanks for stopping by. I appreciate your comment!

      Delete
  5. Thank you so much for sharing this. I am new blogger and all of the information I find is sometimes overwhelming.
    Thanks for co-hosting "Thee Networking Blog Hop" that is how I found you. I am now following via G+.

    Have a great day.

    Sarah
    http://sarahmschultz.blogspot.com

    ReplyDelete
    Replies
    1. Hi Sarah! We've already begun talking via G+, I know, but you're absolutely right -- being a new blogger can be overwhelming. Please don't hesitate to ask if there is ANYTHING I can do for you.

      Delete
  6. This is a great idea!! I need to update my ad page! Pinning:)

    Just dropping in from Love Laugh Rowe to meet and follow. (Done via GFC:) I would also love to invite you to join Lets Get Social Sunday and link up your blog and all your social sites (Facebook, Twitter etc) to meet new friends and gain more followers!! (Live right now at http://www.myturnforus.com/ ) We have about 150+ blogs link up each week:)

    Have an awesome day!!!

    ReplyDelete
    Replies
    1. You're so good to me! Really appreciate the suggestion and the help -- you're a doll! I will be by your blog shortly.

      XOXO!

      Delete
  7. This is such a great and informative article, if anyone wants to work with brands it is is a must to have a media kit :-D great job! I just followed you, feel free to check out my blog as well :-)

    xoxo Pakize

    http://madamekeke.blogspot.com

    ReplyDelete
    Replies
    1. I so sincerely thank you! Will visit you shortly. XOXO

      Delete
  8. This is great! I need to put one of these together! Thanks for sharing! ~Kelly @ Eyes on the Source

    ReplyDelete
  9. This is awesome and very helpful!

    ReplyDelete
  10. Thank you for posting this! Just started following your blog today! This is really helpful.
    Karen @ Karen's Soiree

    ReplyDelete
    Replies
    1. Thank you for following -- I'm honored. Can't wait to reciprocate the kindness. XOXO

      Delete
  11. This is such a great post! I could have used it when I put mine together :D

    ReplyDelete
    Replies
    1. I would love to see yours. I'm always in the market to IMPROVE myself. :) XOXO

      Delete
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    ReplyDelete
  13. A press kit, often referred to as a Media kits in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference with Media kits.

    ReplyDelete
  14. A press kit, often referred to as a Media kits in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference with Media kits.

    ReplyDelete
  15. AnonymousJune 01, 2013

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    ReplyDelete

I am incredibly grateful for your comment! I will respond as soon as possible. XOXO, Mandi

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